Reduce, Reuse, Recycle: H&M Conscious

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After being sick for a few days earlier this week, my husband finally got me out of the house for some necessity shopping.  This included a trip to the grocery store and to our local mall.  We quickly stopped in at H&M before heading to Target, where I found an adorable sweatshirt (that cute number pictured above to go with my new YRU kitty flats) and some even cuter socks (not pictured).  I carry an H&M reusable bag with me everywhere as a quick “go to” bag for any kind of emergency, fashion or otherwise.  After being rung up, I asked the sales person to please use my reusable bag to house my new purchases.  He informed me that as a thank you for doing so, I received 15% off of my sweatshirt, and he gave me another coupon to use again on another item of my choice.  What a pleasant surprise!  H&M has made quite an effort to be a more sustainable company with their “H&M Conscious” campaign (I have a jacket from this line, worn here and here).  Like the discount I received for using my reusable bag, you can also receive coupons for taking part in their “Garment Collecting” initiative by bringing your used clothing to be repurposed to be either reworn, reused, or recycled (the stores have receptacles for the Garment Collecting).  I truly enjoyed receiving such a lovely little surprise for just my own small effort to be sustainable.  If you are shopping this weekend and find yourself near an H&M, maybe you can do the same.  Cheers!

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(Note:  This is not a sponsored post, and I was not approached by H&M to endorse their “H&M Conscious” campaign.  I am simply impressed by their sustainable fashion efforts, and wanted to share my experience with the readers of Any Second Now.)


  1. (First of all – a happy new year to you and your loved ones!)
    Wow, what a nice surprise!
    My local H&M also runs the Conscious Campaign, but I’m not sure if they would be quite as serviceminded. However, I must admit that I don’t shop very much clothing from H&M due to the fact, that I’m a big size and my local store doesn’t have much of the H&M+ collection. So I might be talking about something I don’t really know about. However, I base my little prejudice on the general fact that Danish sales persons don’t have the same spirit of servicemindness as the Americans do. It seems that being serviceminded is a kind of culture in your country, but in Denmark you might very well feel that you are “disturbing the staff at work”, when you enter a shop. I do, however, shop a lot of nail polish at H&M, so I often stand in a queue there and I never hear any talking about the Conscious Campaign or experience customers getting any kind of discount.
    That said, I’m pleased to experience the increasing consciousness in different fields; it must be the right way! My daughter lives in Copenhagen, and she loves to shop at Urban Outfitters, who sells some great items made from recycled clothing.
    Btw – I love your kitty flats! They are simply gorgeous and that sweatshirt just seems to be maid for them! 🙂

    1. Happy New Year to you, too Conni! I’m sorry about your experiences there! It was quite the surprise and I didn’t even really know about the other efforts they were doing until I looked it up. I also love Urban Outfitters! They to have a great line that upcycles clothing. I also love to go vintage and thrift shopping as well.

      Isn’t that combo cute? I wore that to work this week, and my coworkers always marvel at the interesting things I find to wear, lol 🙂


    1. Thanks Laura! It was a very nice surprise, because the sweatshirt was only $19.95, so it was nice that it brought it down even more!

      My husband always teases me about my reusable bags. I have some from London!


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