Tag Archives: Illy Coffee

Coffee Snob

My husband calls me a coffee snob.  I don’t think that I’m a snob per se, but rather I have certain expectations when it comes to my coffee, which became very apparent when we returned from our honeymoon.  We stumbled upon a coffee shop called Castroni Caffe while in Rome, and I swear I had died and gone to coffee heaven.  I am a dark roast fan, and I want my coffee to taste like coffee, and I often drink it in espresso form because I need the boldness, adding just enough cream to take any bitterness away.  The Castroni coffee was bold, strong, but smooth.  I needed little cream and no sugar.  I had found my coffee.

I bought two tins straight away.  I gave one of the tins of coffee to my mother-in-law and kept one for myself.  When we came back to the US and I had run out, I vowed that I would find a coffee here that was the equivalent of the coffee I had in Italy (I kept the tin, in case I was able to search and find this brand out here).

After our honeymoon, my husband and I missed the food that we had in Italy, so we ventured out to Little Italy here in San Diego.  Mona Lisa Italian Foods not only has a great restaurant, but they also have a wonderful little deli.  I asked the workers there if they have a recommendation for a coffee that equalled the coffee we had in Italy, as they did not carry the Castroni brand.  They recommended Illy, and I have been buying this brand since then (see my post on Espressamente, their cafe in Las Vegas here).  I had found the bold yet smooth taste I originally discovered in Rome.  It does however come at a price:  any regular supermarket that carries Illy prices their tins at $14 to 16, and Mona Lisa has theirs at $10.99 (the last time I checked).

For everyday use, I find it difficult to justify paying that much for coffee, which I go through very quickly.  So I set out to find a more inexpensive alternative for my daily use, and then I can have my Illy on the weekends.  After trying about a dozen or so brands, I had just about given up on finding a good, cheap roast and resigned to the fact that I just have to put up the cash for the coffee that I want.  After standing for over 20 minutes in front of the coffee aisle, I saw a tin with a price of $4.99 called Cafe Bustelo, a Cuban-style coffee.  I decided to try it, and if it wasn’t great, then I would have only spent about $5 and that would be the end of it.  I ended up enjoying this coffee for the bold taste.  Although it wasn’t as smooth as my first two choices, it tasted much better than the others I’ve tried and I could add just a bit more cream to take the edge off.

Recently, I found this article on Shine from Yahoo and promptly showed my husband.  The article was called “Brew a Cheaper Buzz with the Best Budget Coffee“.  Lo and behold, my cheap choice of Cafe Bustelo was one of their favorites as well, which I felt proved my uncanny ability to distinguish good coffee, therefore solidifying my refined coffee tastes.  My husband just looked at me and said, “Snob…” then walked away. 

Whatever. I won.

(Middle image courtesy of World Harvest Foods)

Foodie Fever: @illyissimo, You’re THE BEST!

I’m a recent Tweeter, just really starting to get into all the Twitter action this past May.  A couple of weeks ago, I entered a Twitter only contest given by my all time favorite coffee company, Illy (@illyUSA, @illycaffe & @illyissimo).  The contest asked Tweeters to name their favorite place in Italy and give the reason why.  My original Tweet:

 @illyissimo I’ve only been to Rome, but it was easily one of my favorite places in the world. So historic, beautiful & fashionable! #Italy

I then received a DM (direct message) from @illyissimo asking me for an address to ship a sample of either their new Mochaccino or their new Caffe No Sugar as a thank you for entering the contest, even though they chose another winner.  I said “Surprise me!”  Pictured below is what showed up on my doorstep on Monday, in two packages.  One was a boxed sample of a Mochaccino, surrounded by wonderful smelling coffee beans in a pretty gold box, along with two pieces of Domori chocolate.  The other was a huge box filled with two cans of each of their available flavors: Caffe, Caffe No Sugar, Cappuccino, Latte Macchiato, and Mochaccino (my mom ate one of the chocolates & my sister snagged one of the Caffe No Sugars before I could take the picture).  Talk about a surprise!  I now have enough coffee to get me through our trip to Las Vegas this 4th of July weekend.  Thanks again Illy!