Last Friday, I was invited to celebrate the grand opening of The Limited at The Fashion Valley Mall, located on the lower level near JC Penney (original post here). The ribbon cutting ceremony included The Limited CEO Linda Heasley, the president & CEO of the San Diego Regional Chamber of Commerce Ruben Barrales, Miss San Diego Cities 2012 Kayla Ross, and representatives from Dress For Success San Diego (a portion of the weekend sales went towards the wonderful organization). I hope that you all were able to make it down, because the celebration also included food & drinks, 40% off your total purchase all weekend long (including sale items), a free canvas tote, and a raffle each day for a chance to win one of three $500 gift cards.
I got the chance to speak to Linda, and she explained that they needed a focus to envision who they were designing for. Out of the need for a mission and clear vision of their target, the persona Tyler Monroe was born. Tyler is a career oriented woman who wants to look great going from the office to a night out, and wants to remain stylish, but with ease. Everything that Linda said resonated with me, because as a working mother, that is everything I am looking for. When I was a teen, I definitely shopped at Express because the atmosphere of the store: flashy displays, very trendy music, with equally trendy styles. I saw The Limited as being for the next stage, for when I was out of college. I explained to Linda that I remember when The Limited was previously at Fashion Valley, and I have always loved their clothing, but that it started to get a bit dated. She agreed, and that’s another reason why they needed a refresh, which under Linda, resulted in a classic and sophisticated, yet very contemporary new look.
The following pictures are some of my favorite looks and accessories, and some favorite people who I met during the opening. I even got in a bit of shopping myself! I would like to thank everyone for making the grand opening of The Limited such a fun event: CEO Linda Heasley for taking the time to talk to me; The Limited staff: District Manager Carmen Moore, Store Manager Rebecca Arriaga and associates Leo, Kevonna and Kamilah for being fantastic with helping me during different parts of my shopping adventure; and Elizabeth Glazer and Serene Buckley from Fineman PR for inviting me to the event. Rest assured, I will be returning back to The Limited on a regular basis!
Seeing how cute that jacket was on Kevonna prompted me to get it!
Kamilah and Rebecca
Leo came down from the Newport Beach store to help with the opening. I already loved his whole look, and especially his glasses. Then he said one of my favorite quotes of the day: “Sparkle is my favorite color!”
In addition to what I got for myself, The Limited also gave me a little gift for the readers of Any Second Now. Below is a color block wristlet clutch, which is great as a grab-and-go wallet and has a special compartment for your smart phone. I was given the exact one below to give away to one lucky reader! Please leave a comment below with your name and email address, and a winner will be picked at random to win on November 16th, 2012. Good luck and be sure to visit The Limited for some fantastic shopping!
FTC Disclosure: I received compensation as a part of the invitiation to this event. Although I did receive compensation, the opinions and all photographs in this post are strictly my own.