If you are a regular reader of my blog, you know that music is very much a part of who I am and is even reflected in the fashion I wear, or the activities I do with my family. I first went to the venue now called Music Box when it was Anthology because that is where I saw Recoil for the first time, after meeting Alan Wilder (original post here). Well, I’ve got exciting news for those of you who are not only music enthusiasts, but anyone who is a musician: Gigmor, which is the fastest growing social network for musicians, is teaming up with Music Box for an innovative way of booking emerging artists! What an exciting way to ensure new artists are getting the right gigs at the right places, and what an amazing partnership with Music Box to make this type of venue available!
Gigmor has developed a proprietary matching algorithm which allows musicians and bands to connect with each other based on different factors of musical compatibility and is currently developing a custom solution for the music industry that will provide talent buyers a more efficient way of identifying and hiring crowd-drawing musicians and bands for their venues.
Music Box – a 705 capacity room – will allocate one night per week to showcases for Gigmor artists with the goal of providing these artists with opportunities to support the national touring artists booked into the venue.
“We’re thrilled to be in the forefront of using a digital platform to find the right talent for our venue,” said Joe Rinaldi, Music Box GM and Talent Buyer, who previously held similar positions at The Griffin, The Viper Room and House of Blues – Sunset Strip. “Band websites and Facebook don’t provide the useful kind of data we need to aid our booking decisions, which forces me to work different analytics angles, 24/7. Gigmor is currently developing a much-needed metric for evaluating emerging artists which will benefit the whole music industry and I think it’s going to revolutionize how talent buyers discover and book talent.”
“This is a giant step forward in our evolution,” states Gigmor Founder/CEO, David Baird, formerly of AOL and Troubadour Digital Media. “We’re building a marketplace for live music, which will bring state-of-the-art technology to the outdated talent booking process. We’re bridging the gap by helping artists book gigs and venues fill their rooms. We believe what we’ve created will help the music industry work more efficiently.”
(Photos courtesy of Gigmor & Music Box)