Last Friday, I was invited to celebrate the grand opening of The Limited at The Fashion Valley Mall, located on the lower level near JC Penney (original post here). The ribbon cutting ceremony included The Limited CEO Linda Heasley, the president & CEO of the San Diego Regional Chamber of Commerce Ruben Barrales, Miss San Diego Cities 2012 Kayla Ross, and representatives from Dress For Success San Diego (a portion of the weekend sales went towards the wonderful organization). I hope that you all were able to make it down, because the celebration also included food & drinks, 40% off your total purchase all weekend long (including sale items), a free canvas tote, and a raffle each day for a chance to win one of three $500 gift cards.
I got the chance to speak to Linda, and she explained that they needed a focus to envision who they were designing for. Out of the need for a mission and clear vision of their target, the persona Tyler Monroe was born. Tyler is a career oriented woman who wants to look great going from the office to a night out, and wants to remain stylish, but with ease. Everything that Linda said resonated with me, because as a working mother, that is everything I am looking for. When I was a teen, I definitely shopped at Express because the atmosphere of the store: flashy displays, very trendy music, with equally trendy styles. I saw The Limited as being for the next stage, for when I was out of college. I explained to Linda that I remember when The Limited was previously at Fashion Valley, and I have always loved their clothing, but that it started to get a bit dated. She agreed, and that’s another reason why they needed a refresh, which under Linda, resulted in a classic and sophisticated, yet very contemporary new look.
The following pictures are some of my favorite looks and accessories, and some favorite people who I met during the opening. I even got in a bit of shopping myself! I would like to thank everyone for making the grand opening of The Limited such a fun event: CEO Linda Heasley for taking the time to talk to me; The Limited staff: District Manager Carmen Moore, Store Manager Rebecca Arriaga and associates Leo, Kevonna and Kamilah for being fantastic with helping me during different parts of my shopping adventure; and Elizabeth Glazer and Serene Buckley from Fineman PR for inviting me to the event. Rest assured, I will be returning back to The Limited on a regular basis!
Seeing how cute that jacket was on Kevonna prompted me to get it!
Kamilah and Rebecca
Leo came down from the Newport Beach store to help with the opening. I already loved his whole look, and especially his glasses. Then he said one of my favorite quotes of the day: “Sparkle is my favorite color!”
GIVEAWAY!
In addition to what I got for myself, The Limited also gave me a little gift for the readers of Any Second Now. Below is a color block wristlet clutch, which is great as a grab-and-go wallet and has a special compartment for your smart phone. I was given the exact one below to give away to one lucky reader! Please leave a comment below with your name and email address, and a winner will be picked at random to win on November 16th, 2012. Good luck and be sure to visit The Limited for some fantastic shopping!
FTC Disclosure: I received compensation as a part of the invitiation to this event. Although I did receive compensation, the opinions and all photographs in this post are strictly my own.
So CUTE! LOVE the red pants too!! Great blog Cy!!
Thanks Holly! I loved that whole “red” section, too 🙂
(You’re entered into the contest! Please tell your friends and family, too!)
xoxo
Great pictures of the event! I like the fur trim vest 🙂
Thanks Tanya! They have a few cute furry items in their store!
(You’re entered in the contest!)
xoxo
I love your blog! As a mom it is hard to think of ourselves, let alone have to decide what to wear and still look like we’ve got it together. I love that your style is simple, yet playflul, elegant, but charming. Keep it up! I look forward your pics (btw, Dom is the handsomest lil boy ever!!!) style tips and tricks!!!
Thanks Lei! That’s very sweet, and that’s exactly how I try to dress: classy, but with ease. Thanks for reading and there are more outfit posts to come 🙂
(I’m lucky Dominic is a ham, because I want to start doing some outfit posts with him, too!)
(You’re entered into the contest!)
xoxo
I just love all the pic you’ve taken and a lot of cute stuff also
Thanks Fong! They definitely have a lot of cute stuff now 🙂
(You’re entered in the contest!)
xoxo
That snakeskin dress on the mannequin is beautiful!
I’d love to win this clutch/wallet for my Mama!
Thank you so much for the chance! 😀
Hi Nicole! The Limited definitely has a lot of cute stuff now!
Thanks for stopping by my blog!
(You’re now entered in the contest!)
xoxo
The Limited’s new store in the recently-renovated Fashion Valley will reflect the brand’s revitalized image. The new store design concept was developed after months of consumer research to enhance customer service, atmosphere and aesthetics to inspire fashion. White shelving and red accents throughout the store pop against taupe walls. Chandeliers, wood flooring and a custom mural evoke an intimate, almost boutique-like setting. Welcoming lounge areas await shopping companions and expanded fitting rooms facilitate one-on-one styling with customers.
With more than 240 store locations nationwide, The Limited has recently undergone a significant brand overhaul, including a new national advertising campaign and a revitalized in-store shopping experience. Each new or remodeled store will feature a modern motif with taupe walls, white shelving and red accents on the ceilings. Welcoming lounge areas await shopping companions and expanded fitting rooms facilitate one-on-one styling with customers.