I’ve been posting a lot about Fashion Valley Mall, because it is one of the premier malls in the San Diego area and one of my absolute favorites. They are a part of Simon Malls, which is a part of Simon Property Group. Recently, Simon has revamped their look and strategy, resulting in an elevation of their brand. Some of these changes can be seen immediately at Fashion Valley Mall, where they will be introducing new amenities to enhance the shopping experience, such as free Coat & Package Check, which will be available at Guest Services during regular shopping center hours. Fashion Valley will also offer several other unique services including complimentary personal shopping sessions, electric vehicle charging stations, soft seating areas, mobile charging stations and free Wi-Fi, all leading a more enjoyable and convenient way to shop. I’m excited about the changes and for those of you in San Diego, the weekend is a great time to take in the “New Simon” at Fashion Valley!
Starting today, you will see a number of exciting changes at Simon.
We have a new simon.com uniting our malls, Premium Outlets and Mills centers in one easy to use, beautifully designed website. We’ve launched our first Simon national advertising campaign in industry leading magazines such as Vogue, Vanity Fair, Elle and GQ to name a few. All key centers will feature our new, modern, stylish look and feel with updated collateral, signage and Guest Services uniforms. In addition, we will soon unveil a number of new, innovative digital initiatives and cutting edge event programming to support our retailers’ business and deliver the joy of discovery to our shoppers. All of this (and more) will enhance the shopping experience for millions of consumers and reinforce Simon’s position as the nation’s preeminent shopping center destination.
Stay tuned for more news over the coming months from the new world of Simon.
(Thank you again to Noelle from Curator PR for allowing me to share these changes at Fashion Valley! )