“Every amazing outfit first starts with a fabulous pair of shoes.”
– Marie Claire Creative Director, Nina Garcia
Love that quote by Nina Garcia! And I am all about great shoes, so I’m up for anything that allows me the ability to step up my shoe game! I just learned that Simon Malls has teamed up with the extremely popular worldwide publication, Marie Claire, on an exclusive shoe shopping guide called SHOES FIRST, and Fashion Valley Mall is one of four locations nationwide chosen to release it! As a part of the multi-platform release, if you snap a picture of your favorite shoe style from the SHOES FIRST Shopping Guide at one of the “Pop-Up Selfie Stations” sprinkled throughout the mall, you could win a $500 Simon gift card to spend towards enhancing your own shoe wardrobe! Check out all the information in the press release below, including a digital copy of the guide. Happy shopping!
FASHION VALLEY AND MARIE CLAIRE COLLABORATE ON AN EXCLUSIVE SHOES FIRST™ SHOPPING GUIDE, INVITING WOMEN TO STEP INTO THE SEASON WITH STYLE
SAN DIEGO, Calif. (October 13, 2014) – Fashion Valley, a Simon shopping destination, is one of four locations nationwide announcing the release of an exclusive SHOES FIRST™ Shopping Guide, inspired by Marie Claire Creative Director Nina Garcia’s famous fashion philosophy that, “Every amazing outfit first starts with a fabulous pair of shoes.”
Showcasing the season’s most covetable heels, boots, and flats, the SHOES FIRST™ Shopping Guide, a portable print booklet available at Guest Services, in common seating areas and at participating retailers, features the latest looks from H&M, Jimmy Choo, Michael Kors, Max Mara, GUESS, and more—all available for purchase at Fashion Valley.
Pop-up selfie stations are now strategically located throughout the center, encouraging shoppers to snap and share a photo of their personal favorite SHOES FIRST™ style using #foundatsimon and #contest for a chance to win a $500 Simon Giftcard.
“Our SHOES FIRST™ Shopping Guide brings the joy of discovering fashion to life via a beautifully curated style guide featuring shoes found at our malls,” said Chris Lane, director of marketing and business development at Fashion Valley. “We are excited to offer unique style insight from Marie Claire exclusively to our fashion-conscious, shoe-hungry shoppers, who are the tastemakers of the San Diego market. We hope everyone takes advantage of the opportunity to showcase their style-savvy with our fun Shoe Selfie Stations.”
“Now in our second year of celebrating SHOES FIRST™, we’re beyond thrilled to extend the power—and reach—of this multiplatform movement,” said Nancy Berger Cardone, Vice President/Publisher/Chief Revenue Officer of Marie Claire. “The Marie Claire woman is shoe-obsessed, as is the Simon shopper, so it’s only fitting that we partner together on this special shopping initiative.”
This month, consumers nationwide are invited to visit simon.com to view a digital copy of the SHOES FIRST™ Shopping Guide, plus read an exclusive shoe-centric Q&A with Elana Zajdman, Associate Accessories Editor at Marie Claire.