In addition to Topshop in Nordstrom, I was excited to find out recently that another British favorite is coming to Fashion Valley: AllSaints! Here are all of the details this fantastic new addition to Fashion Valley, and I’ll be sure to keep you posted on all the new stores popping up, as there are more to come in the near future!
SAN DIEGO, Calif. (March 20, 2014) – San Diego’s fashionistas have even more options to help spruce up their wardrobes with a new selection of retailers slated to call Fashion Valley home.
“As the premier retail and lifestyle destination in San Diego, both for local shoppers and visitors from around the world, we’re thrilled to welcome all of these fresh new retailers, including the first standalone AllSaints store in San Diego and Orange County,” said Chris Lane, director of marketing and business development at Fashion Valley.
British fashion house AllSaints, a newcomer to the San Diego market, will be the first in the series to set up shop. The store is slated to open March 28 in a 5,200 square-foot space on Fashion Valley’s lower level next to Michael Kors, near Macy’s.
The store will carry a range of the brand’s iconic British collection as well as technology aimed at enhancing the shopping experience and embracing digital innovation.
Founded in London in 1994, the Spitalfields headquartered AllSaints began as a menswear brand and quickly moved into the womenswear space. Known for its edgy and attitudinal clothing, AllSaints aims for creating fresh, innovative design, encompassing an ideology of reinventing the traditional standard. The cult cool brand has earned a reputation as the destination for vintage inspired design. AllSaints is a global brand with 107 stores in eight different countries.
About AllSaints
The British fashion house AllSaints was founded in London in 1994, with the aim of creating fresh, innovative design, encompassing an ideology of reinventing the traditional standard. After the success of their menswear collection, the brand moved into womenswear; still created with the same design-led commitment to high quality yet attitudinal clothing. The brand’s metropolitan location remains a key influence, proving to be an ever-evolving, creatively inspiring hub. In 2005, AllSaints’ head offices were relocated to the Spitalfields neighborhood of London, an area famed for its historic links to the fashion industry, and this artistically dynamic community is still home to the AllSaints HQ today. As the brand grows, so does its digital and online presence. AllSaints increasingly operates as a digital brand, creating music, film and art content available to view online at www.allsaints.com. In 2013 the brand launched its own film production company, AllSaints Film. A further extension of their contribution to visual culture; AllSaints’ creative projects are a testament to their brand values of creative disruption, innovation, independence and individuality.
(FTC Disclosure: This is a sponsored post.)