At the end of May, I was invited to preview an awesome collaboration between two great California companies: Spy Optic and RicherPoorer. Spy Optic was founded in 1994 and is the largest independent eyewear brand in the US, celebrating their 21st year in business this year. Their principal product is sunglasses, goggles and prescription frames, with it’s main headquarters based out of Carlsbad. RicherPoorer is a company out of San Juan Capistrano, and their main product are socks for men, women and childern (performance and fashion) in addition to men’s underwear. Their collaboration features Spy Optics Trancas and RicherPoorer socks in a fun polka-dot print.
“One of the things we often talk about here at Richer Poorer is elevating everyday products through quality and design, so having the opportunity to partner with a company like SPY who has a similar vision was a lot of fun,” says Tim Morse, President of Richer Poorer. “Like socks, sunglasses tell the story of your personality and mood. We’re happy to have partnered with SPY to create a piece that’s notonly fun and distinct aesthetically, but delivers on quality in every way.”
The launch party was held at Spy Optic’s Happy Camp, which is a fantastic combination of retail and entertainment space. Walking inside, you see the store front with all of their Spy products, ranging from sunglasses, goggles and prescription glasses to clothing and headphones. Further back, is a space suitable for dinner entertaining with tables and chairs, in addition to enclaves with sitting areas. The most impressive area is the back lot, which could easily house a small concert or festival, with a stage area and bleachers!
Spy Happy Camp!
I. Want. These. GLASSES! The top pair is my absolute favorite, which are the Mona in Fuchsia Sunset. They are amazing in person.
DJ Tony Larson, spinning VINYL, kids!
Look who I rant into, Matt and Raul from Ironsmith Coffee, who provided hot beverages for the night! I first met them at the Caffeine Crawl (post here).
A selfie with Vince, Brand Manager for RicherPoorer…sort of?
Awesome gifts from the party. I just love how happy everything is! Thank you Bill & Holly of Remedy Communications, Spy Optic and RicherPoorer for inviting me!
Edited to add that I wore the Spy Optic x Richer Poorer Trancas to the San Diego County Fair this weekend, and I love the Happy Lenses (it’s pictured above with my Bag Junki global clutch/crossbody)! An outfit post will be coming soon!
