Tag Archives: Sustainability

A Love Story in Rose Gold Featuring Brilliant Earth

A Love Story in Rose Gold

In anticipation of Valentine’s Day, I was approached by fine jewelers, BrilliantEarth.com, to participate in their Personality Style Challenge.  I chose to style the rose gold and diamond pieces as they have always been a favorite of mine (see a previous post here).  I found an adorable dress on ModCloth with “fluttering hearts” in an organza overlay, but kept the shoes and purse fairly simple so that the jewelry could shine (although, that Aldo purse is pretty fantastic).

Brilliant Earth is a wonderful socially conscious company, who also supports sustainability.  Founded in 2005 by Beth Gerstein and Eric Grossberg, Brilliant Earth is “devoted to cultivating a more ethical, transparent, and sustainable jewelry industry.”  What this means is that they are dedicated to go above and beyond the current industry standards to ensure their diamonds originate from pure and ethical sources.  They apply the same high standards to their colored gemstones, carefully tracking them to ensure they meet their standards of social and environmental responsibility.

Additionally, Brilliant Earth handcrafts all of their fine jewelry from recycled precious metals.  On their site, they explain “dirty gold mining” which has a grim history.  Their objective is to “diminish the negative impacts of dirty gold” by affecting the demand of newly mined precious metals.

Lastly, Brilliant Earth gives back by donating 5% of their profits to help communities who are affected by the jewelry industry.  They promote growth and support initiatives designed to improve livelihoods and protect the environment.

Thank you Brilliant Earth for this lovely opportunity!



Reduce, Reuse, Recycle: H&M Conscious

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After being sick for a few days earlier this week, my husband finally got me out of the house for some necessity shopping.  This included a trip to the grocery store and to our local mall.  We quickly stopped in at H&M before heading to Target, where I found an adorable sweatshirt (that cute number pictured above to go with my new YRU kitty flats) and some even cuter socks (not pictured).  I carry an H&M reusable bag with me everywhere as a quick “go to” bag for any kind of emergency, fashion or otherwise.  After being rung up, I asked the sales person to please use my reusable bag to house my new purchases.  He informed me that as a thank you for doing so, I received 15% off of my sweatshirt, and he gave me another coupon to use again on another item of my choice.  What a pleasant surprise!  H&M has made quite an effort to be a more sustainable company with their “H&M Conscious” campaign (I have a jacket from this line, worn here and here).  Like the discount I received for using my reusable bag, you can also receive coupons for taking part in their “Garment Collecting” initiative by bringing your used clothing to be repurposed to be either reworn, reused, or recycled (the stores have receptacles for the Garment Collecting).  I truly enjoyed receiving such a lovely little surprise for just my own small effort to be sustainable.  If you are shopping this weekend and find yourself near an H&M, maybe you can do the same.  Cheers!

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(Note:  This is not a sponsored post, and I was not approached by H&M to endorse their “H&M Conscious” campaign.  I am simply impressed by their sustainable fashion efforts, and wanted to share my experience with the readers of Any Second Now.)

Sustainable Style: Modavanti.com

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I was recently invited to review a great online stop that completely supports environmental and social responsibility in fashion called Modavanti.  If the name sounds familiar, it’s because I carried that beautiful GUNAS purse pictured above in my most recent outfit post (here and pictured below).  Up close, I would never have believed the Sweetheart purse was anything but leather.  But as the description states, it’s completely vegan, and 100% cruelty-free and sweat-shop free.  Like all of the items on Modavanti, everything is beautifully made, stylish and sustainable.  Other than all of the fashionably fabulous items, two things stand out for me:  the sustainability badges (“how and why the item they are buying is eco-friendly and ethically sourced”) and the causes they support.  Modavanti donates 2% of their revenue to charity, which is quite a substantial contribution.  The donation from my purchase went to Charity:Water, an organization that brings safe drinking water to developing countries (Depeche Mode are proud supporters of this charity as well).

Adam Clancy, the Director of Operations at Modavanti, took some time out to answer some questions about their site, sustainability and social responsibility, and how they are able to do what they do with style.

I am impressed with an entire online retail site who completely supports the idea of sustainable fashion.  What was the inspiration behind Modavanti.com’s concept?  
Modavanti:  The idea for Modavanti.com was born out of our desire to make a social impact through business. The fashion industry in particular has been slow to change the way it operates. To give you one example, it takes 400 gallons of water to grow enough cotton to produce just one cotton t-shirt! We believe that by promoting designers who are producing clothes in a more socially conscious manner we can bring about real change within the fashion industry.
What is Modavanti.com’s biggest challenge being be a company who sources sustainability?
Modavanti:  Our biggest challenge is also our biggest opportunity – and that is convincing consumers that they can be stylish and sustainable at the same time. There is a perception surrounding sustainable fashion that the clothes are not trendy, that they crunchy and granola. This perception is far removed from reality, and we’re convinced that once you look at the clothing and accessories available on Modavanti.com you will think about sustainable fashion in a whole new light.
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You have a fantastic curated collection of clothing and accessories.  How do you find designers and brands to work with?  Do you seek out new designers or do you find that they come to you?
Modavanti:  It’s a combination of the two. One of the hard things in finding designers is that many sustainable designers don’t like to advertise the fact they are producing sustainably because they believe it will diminish their appeal in the eyes of the customer. We believe the opposite, so it often involves a lot of legwork in tracking down designers who meet both our aesthetic and our sustainability threshold. But we’ve also had a number of designers who have sought us out since we’ve launched because they see that we have a wonderful platform which we can showcase their products.
How did you chose the charities that you donate to, and are you looking to partner with other charities? 
Modavanti: Our charities were chosen because we believe they address some of the problems we’ve identified with the fashion industry. It was also very important that the causes we partner with had strong feedback loops and used the money in the field rather than to pay their employees. We picked Charity:Water because the fashion industry wastes a tremendous amount of water every year. Not only that, but apparel factories pollute many of our rivers and streams, particularly in developing countries, and Charity Water helps alleviate those problems. We support Nest because they promote fair labor rights and the ancient traditions of artisans in countries such as India. We partnered with 19th Amendment because their mission is to keep the next generation of fashion designers producing sustainably right here in America — a goal that aligns very much with our ethos.
We don’t currently have plans to expand our charities but as we grow further it is certainly something we will consider.
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Thank you so much Adam for taking the time out to answer my questions!  Check out Modavanti.com for more information, and follow them on Facebook and Twitter.